How To Create Carousel Ads On Facebook

How To Create Carousel Ads On Facebook

Want to learn how to create carousel ads on Facebook? You’re in the right place. Today, we’re going to walk you through how to create Facebook carousel ads from start to finish. Creating carousel ads on Facebook is a great way to advertise multiple products or services in a single ad. Carousel ads help you tell a richer story about your brand and product and drive more traffic to your website.

To create a carousel ad on Facebook, create a new ad campaign and pick the Carousel format. Upload your photographs or videos and create headlines and descriptions for each. Choose your CTA and target audience, then begin your ad campaign.

This is a fairly straightforward process, and in just a few steps, you can have your carousel ads up and running. In this article, we'll break down what a Facebook carousel ad is, its benefits, and how to create one for the best marketing results.

What are Facebook Carousel Ads?

Facebook carousel ads allow you to display up to 10 images or videos, each with its own link, in just one ad. They're especially effective if you have multiple products or services to promote, as each image can link to a different landing page.

Created by Facebook, these ads are also known as "multi-product ads," similar to Instagram carousel posts, allowing you to share multiple images in a single post. Facebook carousel ads are best used to:

  • Advertise several products or services in one ad
  • Tell a story or highlight a journey
  • Demonstrate how a product works
  • Provide customer testimonials
  • Show before-and-after images

Carousel ads are available on all Facebook ad platforms, including Facebook Ads Manager, Power Editor, and the Instagram Ads API.

Can You Still Use Carousel Ads on Facebook?

It's been a while since Facebook carousel ads were first introduced, and there's been some speculation as to whether or not they're still effective.

The answer is yes. Carousel ads are still a valid option for promoting your business on Facebook. So, if you're looking for a way to show multiple products or services in a single ad, carousel ads are a great option.

Why Facebook Carousel Ads Are Such a Great Tool

There are various tools to choose from when it comes to advertising on Facebook, such as the Facebook CBO. However, if you're looking for a low-cost tool that can help you stand out from the crowd, you should definitely consider using carousel ads.

These ads are designed to be highly visual and interactive, offering a great way to tell a story or showcase a product in a truly engaging way. And best of all, they're totally easy to create.

Here are a few reasons why Facebook carousel ads are an excellent tool for your business:

1. They're Visually Appealing

Carousel ads are designed to be visually appealing to help your ad stand out from the rest. With so much competition on Facebook, you need to make sure your ad is eye-catching and engaging, and carousel ads definitely fit the bill.

2. They're Interactive

Carousel ads are also interactive, which means that users can swipe through the different images and get a better idea of what you're offering. This can be a great way to showcase a product or service, helping to build interest and engagement.

3. They're Effective

Aside from looking fabulous and adding an interactive dynamic to your product, carousel ads are also quite effective. In fact, Facebook reports that carousel ads can result in up to 10 times more traffic than standard image ads.

So, if you're looking to get the most out of your Facebook ads budget, carousel ads are most certainly worth considering. With their high level of engagement and effectiveness, they could be just what you need to take your business to the next level.

How to Create Carousel Ads On Facebook: A Step by Step Guide

Ready to learn how to create carousel ads on Facebook? Let’s get into it! Carousel ads on Facebook are especially effective for eCommerce businesses, but they can be used for a variety of other purposes as well. Here's a complete guide on how to create carousel ads on Facebook.

1) Create an Ad on your Facebook Ads Manager

Go to your Facebook Ads Manager and click “Create Ad,” which will open up an options menu, showing you the different kinds of ads you can create. For carousel ads, click on “Multi-Product.”

2) Select Your Objective

You'll be asked to select your objective for this ad campaign on the next page, where you should choose whatever is most relevant to your goals. For example, if you're an eCommerce business selling products, you might choose “Conversions”, or if you're a B2B company, you might select 'Lead Generation.

3) Provide a Little Information about Your Ad Campaign

Once you've chosen your objective, you'll be directed to a new page where you can start creating your ad. You'll be asked for some basic details about your ad campaign, including the name, start and end dates, budget, and scheduling. This just helps to keep your campaign organized. Once you've filled out this information, click “continue.”

4) Choose Your Target Audience

You can be as specific or general as you want here, but the more specific you are, the more likely you will reach your ideal customer. If you're not sure who your target audience is, Facebook has great resources like the Audience Insights tool to help you out.

5) Create Your Ad

The first thing you'll need is some high-resolution photos.

For carousel ads, it's best to use images that are 1200x627 pixels - you can crop or edit your pictures if they're not the correct size. You can use as many images as you want in your carousel ad, but Facebook recommends using between 2 and 10 for the best results.

Once the pictures are ready, upload them to the ad creator and add accompanying text. Keep in mind that your headline can only be 25 characters long, so make it count.

Focus on creating a short, attention-grabbing headline that tells people what your ad is about, for instance, "New Spring Collection" or "50% Off Sale."

Your ad copy can be up to 90 characters long, so use this space to elaborate on your headline and give people a reason to click through to your website. For example, you might say something along the lines of, "Check out our new arrivals just in time for spring" or "Get 50% off your purchase today!"

6) Choose Your Call-to-Action (CTA)

The CTA is a critical part of a Facebook ad; it's the button people will click to take your desired action, such as “Shop Now” or “Learn More.” You want to choose something that inspires action based on your business needs. Luckily, Facebook provides a variety of CTAs, and you can pick one that best fits your objectives.

7) Add Your Website URL

This is the URL people will be redirected to when they click on your ad. Ensure that the page you're sending people to is relevant to the ad and optimized for conversions.

8) Review Your Ad

This is your last chance to make any changes before publishing your ad. Once you're happy with it, click "Place Order", and your ad will be live.

And that's it! You've successfully created a carousel ad on Facebook.

Remember to keep an eye on your results and adjust your campaign accordingly to guarantee you're getting the best results out of your ad spend.

You can significantly improve your results by A/B testing different images, copy, CTAs, and target audiences to see what works best for your business. Don't be afraid to experiment.

If you know how to create a Facebook carousel ad that converts, you're well on your way to achieving your digital marketing goals.

Tips For Getting Your Facebook Carousel Ads to Convert Higher

So you've created your first carousel ad on Facebook, but now you're wondering how to get people to actually click through and convert. Here are a few pointers to get you started.

Use High-Quality Images

This one seems like a no-brainer, but it's crucial to use professional, high-quality images in your carousel ads. People are visual creatures, so poor-quality images will reflect poorly on your brand and are less likely to get people to convert.

Use Descriptive Text

In addition to using high-quality images, it's essential to use descriptive text that tells people what your ad is about and why they should click through. Include a strong CTA that guides the viewers to the next step.

A/B Test

One of the best ways to improve your carousel ad campaigns is to constantly A/B test different elements, such as images, copy, CTAs, and target audiences. By testing different combinations, you can determine what works best for your business and get the most out of your ad spend.

Keep It Relevant

Make sure that the content of your ad is relevant to the product or service you're promoting. If people click through and find something unrelated to what they were expecting, they're likely to bounce back to Facebook and never come back.

Monitor Your Results

Keep a close eye on the results of your campaign and make adjustments as appropriate. If your ad isn't producing the desired results, don't be scared to tweak it until you find one that does.

Common Issues with Facebook Carousel Ads and How to Fix Them

Now that you know how to create Facebook carousel ads and you have a better understanding of the keys to getting these converting at a high rate, let’s talk about some common issues marketers make with this style.

1) My Images Are Blurry

If your images are blurry, they're probably not high enough quality. Make sure to use professional, high-resolution images in your ad campaigns.

2) My Copy Is not Being Displayed Correctly

If you find that your copy is not being displayed correctly, it's likely because it's too long or there are too many characters. Try making your copy shorter or using bullet points to make it easier to read.

3) I'm not Getting any Results

If you're not getting any results, it's vital to A/B test different elements of your ad, such as images, copy, CTAs, and target audiences. Trying out different combinations will help you figure out what works best for your business.

Final Thoughts on How to Create Facebook Carousel Ads

Facebook carousel ads can be a valuable resource for your business if tapped into. They can drive insane traffic to your website due to their visual appeal and interactive features. And now that you know how to create carousel ads on Facebook, you’re ready to hit the ground running.

To create a Facebook carousel ad, simply follow the steps in this article. Remember to try out different feature combinations for the best results for your business.

Want to gain more valuable insights on running profitable Facebook ad campaigns? Our digital marketing community allows you to learn from the best in the business as they provide real-world insights you won't find anywhere else. Join over 3,000 Utopians and counting today!

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